A concept where you touch many dimensions within a blink of your eye. Creativity, craftsmanship, personal styling, inspiring stories and nourishment for your being.


GURUS' store is located in the Twijnstraat: a historical shopping street in a unique part of Utrecht: the Museum Quarter (Museum Kwartier).
With it's wonderful surroundings of museums, authentic and creative boutiques, organic cafés, lively terraces and a small cinema, it is a neighbourhood we love and where every one feels at home. We try to make our store an experience for all those who like to feel inspired by beautiful fabrics, colours and designs. We greatly enjoy sharing our passion for the products and providing our customers with honest service, personal styling and full guidance where needed. Sharing with our friends and customers is our main concern.
We welcome you in our store at Twijnstraat 69, Utrecht.
Twijnstraat 69 
3511 ZJ Utrecht
The Netherlands

+31 (0) 30 231 5154
mo. closed
tu. 11.00 - 18.00
we. 11.00 - 18.00
th. 11.00 - 18.00
fr. 11.00 - 18.00
sa. 11.00 - 17.30
sun. 12.00 - 17.00 


The concept of GURUS is rooted in creativity, integrity and richness in all dimensions of life. ‘GURUS’ is Sanskrit for ‘Masters’ and refers to the art of Mastering Life itself. Our vision is to provide you with designs and styles that bring out your true self, and colours and fabrics that give you a sense of completion.
Our carefully chosen collections consist of both young, unknown designer labels and more established Dutch and international fashion labels. Our focus is on minimalistic, aesthetic designs with a fresh, contemporary feel. We know how important the feeling of a fabric on your skin is and therefor our collections contain a lot of soft, fluid and feminine fabrics, made out of natural organic fibres.

Besides the importance of the fabric composition, we also attach great value to the story behind the product. We try to have an idea of who has made your clothing and under which circumstances. We proudly present a number of beautiful fair-trade labels, offering amazing pieces that have been made with full love and care by people that are passionate about their work and who are well respected for their talent and craftsmanship.

We are not in favour of the rapidly growing Fast-Fashion industry. We love taking our time to look with you for clothing items and combinations that you will enjoy wearing time and time again, thoughtfully chosen pieces with the right colour palette for you that will enhance your individual beauty and style.